Bonfire
Lab meat to meet for
BRIEF:
Develop the brand and packaging line for a company spetializing in alternative proteins.
CONCEPT:
Lab-grown meat for eco concious and highly sociable people: all the fond memories of a barbeque with friends and family with none of the ethical issues.
CHALLENGES:
Designing for a yet-to-exist market and subverting the negative connotations people have about lab-grown or cultured meat/products.
Flint, friendly lab flame
Flint was designed to have a simple yet expressive apearance which allows him to easily emote and be a reassuring face customers would need when introduced to such a novel concept as supermarket cultured meat. Flint is one of the many friends you’ll invite to your barbeque, and with his WhatsApp-compatible stickers you can invite even more!
Upfront & direct
Though the packagings were designed using everyday meat packagings as a template, research told us it was important to be as upfront and transparent as possible about the origins of the products. The FOPs don’t shy away from the CULTURED label, while the BOPs are used to convey the process which allows this meat to be grown in a lab and reassure people that its exatly like naturally grown meat, in both texture, smell, and taste. All the delicious parts of meat with none of the badies, Flint approved!