JUST Film Festival
It’s simpler than it looks.
ADG Laus Bronze 2024 winner
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ADG Laus Bronze 2024 winner ~
BRIEF:
Develop the brand identity of a festival with a social focus, expanding beyond static graphics and designing how the brand moves and sounds.
CONCEPT:
A film festival which focuses on trans stories, with the aim of destigmatizing and normalizing the comunity through representation.
CHALLENGES:
Creating a visual language which felt authentic to the community yet wasn’t inaccessible to cisgender people who are tring to learn and better themselves. JUST should be a festival for everyone, that is the only way to normalize trans people.
To see more
We based the entire visual identity around a simple concept: using the screens which surround us as a windows or lense into the everyday life of trans people. In doing so we created an extremely flexible yet recognizable system which thematically followed the idea of reframing how we see this community, as well as connecting us to the imaginarium of film and movies with the use of various aspect ratios.
This visual system is then expanded upon with animations which strengthen the idea of widening our horizons, of challenging ourselves to see more tha we are used to.
Just a typeface
To reinforce our ties with the world of cinema and to provide the shorts, art pieces and discussions which would make up JUST Film Festival with a more neutral background, we decided on a monospace typeface for all communication and brand assets. These styles have been widely used in screen plays and played nicely with the more structured nature of the visual system we created.
Thousand voices; One truth
JUST preaches that the only way to normalize trans people is by representing the varied experiences they have, ranging from the dramatic to the mundane. We wanted this harmony of voices to carry throughout the brand, so we decided on orchestral compositions for the score and sound of the festival.
Brand Manifesto
Represent; entretain; educate: these are the core values of JUST Film Festival;
because we have come far, but not far enough; because we want to end the day better than we started it.
Its simpler than it looks. It’s JUST Film Festival